I found a very interesting article contrasting two recent iPhone advertisements. Some of us may be familiar with the new iPhone holiday Apple ad. For those who aren’t, it shows a teen obsessively occupied with his phone during the holiday family time. In the end after many emotional scenes that he seems to be missing out on, he turns the TV on to show his family the movie he had made capturing all of these moments. Many describe this new iPhone ad as a tearjerker due to the unexpected ending.
The article juxtaposed this ad with the “I Forgot My Phone” advertisement for the general public. This ad aimed to emphasize how often our generation is using their Smartphone’s without realizing how rude they are being. It walks through an entire day with a woman who is constantly surrounded by peers with phones in front of their faces, occupying their attention.
The argument made in the article I read was that both advertisements were extreme and telling “half-lies”. The reasoning behind this is valid as it is unlikely that a removed teenager will create an emotional family video, and that every person in a woman’s life will be on their phone, but I challenge you to truly question what this article is concluding. Their final statement is “No more phone videos! Peace in the land! Happy holidays!” encouraging people to simply find a happy medium between the actions in the two advertisements.
I disagree with the conclusion of the article. I was able to relate to both advertisements when the main character was either ignoring family time, or being ignored because of their iPhone. As much as pictures and videos can bring a family together, I rarely see teenagers using phones for this purpose. I think that our generation is way too dependent on our Smartphone’s. We have come to the point where we avoid awkward social situations easily by looking down at our Smartphone’s and walking by a situation.
With the popularity of the new iPhone, this whole other aspect of the negative impacts it constantly has on society is overlooked. This should be in the news for the public to be aware of what is going on so that we can begin to change our habits.
I fear that this lack of communication and removal from societies natural social interactions will negatively effect our future generations of humans. Will this eventually affect business and client relationships? Will people eventually forget how to interact? Could we survive in a completely digital world?