After reading the comments on the last post I went with Maddie’s suggestion of using the ethical lens of value creation for all customers. This raises the question of the company’s conservative roots and their discrimination against gay people.
I began my search for sources at Google Scholar. I thought this would be the best way to find a relevant article that I will use in my paper. I searched for “who should businesses create value for”. One of the top five results was an article called Customer Value: The Next Source for Competative Advantage by Robert Woodruff. I thought this would be a good start to dig deeper into and find his argument on customer value creation. The article was cited by over 3500 people, so I knew this was a good source to look at and potentially use in paper 2.
Next, I went on World Cat and searched three words, “business customer value”. I found a book called Emotional Value: Creating Strong Bonds With Your Customers by Janelle Barlow and Diana Maul. I think this will also be a good resource for my paper 2 since it explores the customer interaction with a certain company. There is a copy available in the library on campus so I will check it out to use in my paper.
I tried looking through past class blogs to see if anyone had done a similar company or ethical issue but I was not successful. Then I went to the web page on the Bucknell Library website and looked at the databases listed for our Stakeholder class. This reminded me to go on GIC and search the same topics to see what I could find. I wasn’t as successful there and didn’t like using GIC so I went back to Google Scholar and continued exploring. I implemented the “cited by” check box to look for more relevant sources. This lead me to an article called Gaining Competitive Advantage Through Customer Value Oriented Management by Frank Huber.
I plan to do this in the future as well as a write my paper. I really like Google Scholar and World Cat so far as I begin to use our resources.