Business Proposal


The issue I am focusing on is childhood obesity. Currently childhood obesity is a widespread issue across the United States. I believe that it is the government’s responsibility to end this obesity epidemic. Many people feel that a prominent cause of childhood obesity is advertisements from the fast food industries. Companies like McDonalds and Burger King run numerous ads and commercials enticing children to want to eat their unhealthy foods.

My resource discusses the changes McDonalds made in 2013. They made the decision to, “promote and market only water, milk, and juice as the beverage in Happy Meals on menu boards in-store and external advertising “ They also now ensure that 100 percent of their advertising directed to children will include a fun nutrition or children’s well-being message. Their commitment goes on to describe other small changes that will be made to the marketing and promotional strategies that will incorporate nutrition. All pieces of this commitment will be implemented in 30-50 percent of their 20 major markets within three years and 100 percent of their 20 markets by 2020. McDonalds has joined together with the Clinton Foundation and the Alliance for a Healthier Generation to help fight childhood obesity.

This source relates to my ideas on how we can prevent childhood obesity. I believe that the fast food industry needs to stop promoting that children order unhealthy foods. If the commercials on television that the children watch show kids enjoying apples with their hamburger rather than French fries, kids will think it’s cool to order apples. I think that the advertisements are a main part of what makes kids want to have fast food. They see the commercials on TV with kids having fun with their happy meals and they want to go get a happy meal. I believe that other fast food restaurants should follow McDonalds lead and vow to change their advertisements. This is just one change that the fast food industry needs to make. I see a larger issue with the fast food industry. Even if they are promoting healthy foods along side their burgers, it is still fast food, which means it is still unhealthy. But changing their advertisements is a step in the right direction towards prevention of childhood obesity. If the government requires all fast food restaurants to promote healthy eating we may be able to reduce the number of obese children.

I believe that this source is reliable even though it is written by McDonalds’ media employees. This article seems unbiased and simply gives a description of the changes that McDonalds vowed to make rather than boasting the company. I do however realize that it is the company who wrote this article so biases are inevitable. I feel that this resource will be a good source for me to use when I am making recommendations on how the government can prevent childhood obesity.

Sources:

Barker Sa Shekhem, Heidi, Becca Harry, and Megan McIntyre. “Alliance for a Healthier Generation and McDonald’s Announce Groundbreaking CGI Commitment to Promote Balanced Food and Beverage Choices.”McDonalds. N.p., n.d. Web. 09 Dec. 2014. <http://news.mcdonalds.com/press-releases/alliance-for-a-healthier-generation-and-mcdonald-s-nyse-mcd-1054519&gt;.

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