Kids these days… the only thing that can hold their attention is their smart phones and shoot’em video games. Whatever happened to the rocking horse and wooden blocks?
Well, the toy company Tegu is bringing back the wooden block and with a twist. Tegu has taken blocks, inserted magnets and painted them bright and vibrant colors. The result is an innovative and sturdy toy that enables children to run wild with creativity. But, that’s not the reason I’m so highlighting Tegu.
The company was initially founded by two Christian brothers with one purpose: To bring jobs and industry to Honduras. Honduras is one of the poorest countries in the world and has the highest murder rate per ca pita due to it’s location on the drug route from South America to the US. TOMS Shoes has been criticized for falling to make a dent in the underlying causes of poverty. Giving a poor child shoes will only protect their feet for several months; little else in their lives change. Tegu’s approach, however, is noticeably different.
For example all the blocks are manufactured in Honduras, by Hondurans, and from Honduran hard wood trees. Also, for every set of blocks sold, Tegu plants 100 tree saplings to mitigate their environmental impact. On top of that a portion of profits go to funding schools in some of the poorest neighborhoods of the capital Tegucigalpa (also where the company derived its name). The company is a for profit business that is accomplishing social good. Not only does the company seek to care for all stakeholders, but its reason for existence is to bring about positive social and economic change in Honduras.
Any praises, criticisms or thoughts on the Tegu model?